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- Brand Story
Brand Story
The UE brand was born in 1989. At the beginning of its business, its main products were audio transformers and low-frequency power transformers.In the 80s, there were many types of transformers, including U-type, E-type, R-type, ring-type, etc.The founder selected two of the models (U-shaped and E-shaped) to combine (UE), and added a lightning symbol at the bottom to make the trademark more dynamic and energetic, representing the development direction of electronic products.
Since its establishment, the UE brand has experienced multiple product transformations from audio transformers → low-frequency power transformers → linear power adapters → low-power switching power adapters → medium-power power adapters → high-power adapters to meet the development needs of customers and the market. "UE" has similar characters to the abbreviation "EU" of the European Union. Adhering to the pursuit of high product positioning, UE continues to move forward and is highly recognized and affirmed by European customers.
Acting on dreams, UE grows with integrity and pragmatism; pursuing dreams and sailing, UE develops through innovative efforts.
UE power supply, love the earth!